Behind the Scenes

Our Fresh New look.

Over the past month we’ve all been working hard to deliver some great new imagery on our website.

It’s incredible to see the creativity that went into the campaign.

Our vision was to present an aesthetic based on what is in trend now and what represents the Joumanna brand.

The first styling was done based on a Minimal Monochrome look, which formed the canvas for Lara, Alda C and Nada’s gorgeous jewellery while the second was based on the Gothic Bohemian trend suitable for Cera Barr, MOK, Roula Dfouni and Margherita’s pieces.

Take a look at our exclusive behind the scenes shots and discover how it all came together.



Creative Direction: Sarah Norford-Jones

Photography/ Art Direction : Keith Bone

Styling: Elisabet Unceta

Hair & Makeup: Liz Daxauer

Hair & Makeup Assistant: Michela Olivieri

Nails: Jeanette Luong

Model: Manuela Lazic



Contributed by Deepti Kumar.